Publishers Benefits

Group buying is the newest hybrid of online and local advertising in the continued evolution toward greater pay-for-performance marketing. More and more, group buying is becoming a critical asset for publishers looking to keep a competitive edge in ad sales by giving regular advertisers another feature to add to their media mix and cash-strapped advertisers a no-risk option.

In addition to an expanded media portfolio, publishers have much more to gain from Group Buying. A collective buying site will allow a traditional media publisher to:

• Increase Advertising Revenues
• Increase Consumer Audience Engagement
• Take advantage of popular new group buying options for their merchants
• Build a significant asset of opt-in email subscribers

In fact, traditional media publishers are in a unique position to take advantage of Group Buying. Just a few assets that make media publishers better positioned for success than a stand-alone daily deal site include:

• Large Local Audience with high affinity based on “content”
• Local Sales Teams already engaged selling advertising to local merchants
• Publisher is an “authority” with consumer “Trust” locally
• Integrated media promotion capabilities (More powerful than just an email list)