See it in Action

Yollar

Television titan Belo Corp. saw the power of social commerce early and wanted to join the game before its competitors. But, operating in 19 major markets across the U.S., Belo faced a unique issue: how could it launch its own major social buying website in multiple markets in a matter of weeks?

PoweredByTippr was Belo’s solution. Backed by PoweredByTippr’s leading technology and deal space expertise, Belo launched its own daily deal site, Yollar.com, in San Antonio on October 19, 2010. Within just two weeks, Yollar had expanded to its second city, New Orleans, and continues to launch up to 3 new markets per week.

Since Yollar’s launch, Belo has seamlessly integrated its new feature into daily programming and other media outlets. The power of its integrated media promotions has propelled Yollar to levels of success unseen in such young–and even many mature–sites. Bolstered by PoweredByTippr’s continued support and pure white-label philosophy, Belo has added an invaluable asset for both its advertisers and audience.

“In such a highly competitive space, Yollar.com brings a best in class group buying solution to our advertisers along with superior customer service from our local sales forces,” said Joe Weir, Belo’s General Manager/Interactive. “We can deliver a powerful partnership with our trusted local television stations, Web sites, mobile platforms and social media outlets.”

365 Things to Do in Austin

In February 2010, Austin realtor Kristy Owen set out to get to know her city better by daily embarking on a new local endeavor and blogging about her experiences. Within a month, Kristy’s Facebook following had exploded to 60,000 and she needed a way to monetize her hobby. PoweredByTippr was exactly what she was looking for.

Within a week of teaming up, Tippr had launched a daily deal site custom built to Kristy’s blog. The “365’s Daily Deals” page had 365’s logos, design, and content – even the featured merchants coincided with Kristy’s daily posts. All Kristy had to do was what she had been doing all along: experience Austin and tell her readers about it. Tippr took care of the rest: we maintained the deal site, sourced merchants, and cut Kristy a check.

After partnering with Tippr, 365 now has over 100,000 followers. Revenue from Tippr deals is up and running circles around that of Google’s AdSense. In a few short months, “365’s Daily Deals” powered by Tippr has enhanced Kristy’s core business and turned what was a small side project into a serious source of income.

Tidbits Treats

As an online magazine serving up the “inside scoop for the gal about town,” Tidbits found itself struggling with traditional forms of online ad sales. The Tidbits team quickly recognized the benefits of group buying, but faced a tough technical hill to climb if they hoped to build such a system internally. Then came Tippr (and a sigh of relief from Tidbits’ IT guy).

With an already bustling business to run and an eager readership to satisfy, Tidbits was able to source all of its group buying grunt work to Tippr, who created a “Tidbits Treat” page tailored to Tidbits tone and style. Tippr followed up with a strong schedule of merchants oriented towards Tidbits’ audience, launched the deal site with full support, and put Tidbits on the payroll.

Since joining forces with Tippr, Tidbits has seen its ad revenue multiply. Existing advertisers are pleased with the new marketing platform, and old advertisers unable to pony up cash for traditional ad space can now be featured in a “Treat” at no upfront cost. With new income for Tidbits, more options for advertisers, and targeted deals for readers, Tippr is just glad to come in with the assist.