Top TIPPR Tip: Integrate Daily Deals into Existing Marketing Promotions
October 12th, 2011 by Amy Hawthorne
How many people who saw your last print ad, visited your website or saw your Google ad are now ‘regulars’?
In a June 2011 Report, ConsumerSearch.com and The About Group Research say 53% of daily deal buyers go on to become regular customers.
Daily Deal programs are being used as an additional marketing channel used to driving online audiences into local businesses and to online retailers. Integrating a daily deal promotion with other ongoing marketing can generate additional brand exposure and new audience awareness fast.
Consider adding a Daily Deal offer to existing marketing initiatives like:
- A Seasonal Promotion already planned
- New Product or Service Launch
- Digital/Online Customer Acquisition Program
- Inventory Liquidation Sale
- A Holiday marketing push
- Television and Print Campaigns
- Upcoming Event Promotions
- Search Engine Advertising
- Building a Social Following
Ready to get started? Contact Us and someone from TIPPR will be in touch to help you create a Daily Deal to either launch a new marketing program or enhance an existing marketing initiative. Or, got any ideas on other ways to integrate deals into your existing marketing? Tell us in the comments.
