Headline Highlights: Audience Quality, Relevant Deals, and Publisher Advantages

Last week’s DIGIDAY:local conference kicked up lots of buzz about the group buying space, and TIPPR was there to weigh in. Here’s a snapshot of the coverage.

StreetFight Magazine: Quality of Audience is What Matters in the Deal Space

• Street Fight catches up with TIPPR’s Samy Aboel-Nil to discuss new innovations in the group offer industry and why merchants are flocking to publisher deal programs.

DIGIDAY TV: TIPPR and HopStop Shed Insight on the Daily Deal Space

• TIPPR VP Brian Parks and HopStop CEO Joe Meyer stop by for a chat on Groupon’s IPO, hyperlocal deals, and more.

TechFlash: ForeSee Results Finds Deals DO Create New Customers

• The market research firm’s study shows 60% of voucher buyers are new or infrequent customers. TIPPR’s Aboel-Nil contributes, stressing the importance of merchant support and structuring smart deals.

StreetFight Magazine: Making Deals More Relevant

• TIPPR and fellow panel members at DIGIDAY:local discuss the advantages of publisher deal programs and the importance of a quality audience for merchants.